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  • Writer's pictureTongRo Images

Shot Lists for February

Updated: Jul 6, 2023

The soft, breezy spring air is slowly coming to us. We hope you could get your body and soul relaxed got tense during the winter.


1. DIY ‘decorating’ Images

One of the biggest characteristics of the MZ generation is that they are comfortable with expressing their differences and find joy in doing so. ‘다꾸(Journal Decorating)’, ‘폰꾸(Cellphone Decorating)’, ‘탑꾸(Top-loader Decorating)’, which is done by decorating and customizing their everyday live products with various stickers and masking tapes, could be a great example which became a huge trend of nowadays. Capture the new generation’s way of expressing themselves.

Requested Images: Stationaries such as fountain pens · mechanical pencils · colored pencils · felt pens · highlighters · erasers · decorative pens. Decorated everyday life using parts · wrapping paper · stickers · memos. People decorating their own journals.


2. Mass-Consumption Detox

Mass consumption culture, which once seemed like burn endlessly with its ultimate catchphrase ‘YOLO’, is tapering off. Instead of ‘Mukbang’, done with the enormous amount of food in front of the camera, people are now showing their interest in ‘eating just enough’. This ‘Mass-consumption Detox’, supported by sense and sensibility, can be observed within the ‘non-spending challenge’ and ‘meaning out’. Producing stock images showing this social phenomenon would be a great idea.

Requested Images: Images of saving by putting ‘sufficiency’ first instead of ‘abundance’. People planning their spending in a considerate manner. Images of Value Consumption including Sustainability · Local Consumption.


3. Viva Magenta

PANTONE® announced that the color of 2023 is ‘Viva Magenta’. According to PANTONE®, Viva Magenta is “a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Take a deep look at this color, which will get the attention of various industries, and create your own images.

Requested Images: Props using Viva Magenta such as interior design · packing material. People wearing Viva Magenta colored costumes · make-up. Images of Viva Magenta found inside nature.


4. New Start

The very first season of the new year is coming, and it is a great moment to prepare for the new start. Spring cleaning with the window wide open, and repotting would give your house plant a nice, great stretch. It would also be a great idea to portray businesspeople with their fresh spirit to challenge, and the onset of spring which will visit us on the 4th of February.

Requested Images: House cleaning accompanied by Furniture Rearrangement · Dusting. Taking care of plants by Repotting · Pruning · Putting the Fertilizer and/or Soil. Business Images with a refreshing atmosphere. Calligraphies of 立春帖(Greeting Messages for Spring).


5. Deglobalization and Regionalization

According to 《Biggest 7 Global Trends of 2023 – Chaotic World Economy》, published by Hyundai Research Institute on January 6th, it is expected that the flow of globalization would cease due to the world economic crisis, and ‘deglobalization’ would arise as an antithesis. Therefore, since it appears that deglobalization and regionalization could be the New Normal, the need for images that show both domestic and international conflict would arise as a result.

Requested Images: Business · Lifestyle images show conflict. Props images symbolizing international conflict using national flags and/or bills.



If your images contain a recognizable face, a model release must be submitted together with the images. In addition, if your images contain a place, an object, pets, or other properties that require consent from ownership, copyright holders, or property rights holders to use them, a property release must be submitted with the images. Not submitting such releases may result in content rejection by the editor.

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