Shot Lists for February
- TongRo Images
- Dec 24, 2025
- 4 min read
February is a transitional month when the cold winter air gradually gives way to early signs of spring. The festive mood of the year-end and New Year settles down, while major life milestones—graduation and school entrance—mark important turning points. At the same time, full-scale activities for the new year begin.
During this period, demand rises sharply for images prepared for spring seasons and first-half marketing campaigns. In response, this shooting request list introduces five key themes that reflect upcoming trends and market needs.
1. Seasonal Theme: Moments of Excitement and New Beginnings
February to March is a representative season symbolizing graduation, school entrance, and fresh starts. Although this theme recurs every year, it remains a steady bestseller with consistently high demand.
Images expressing celebration, growth, and beginnings are widely used across educational institutions, corporate promotions, brand campaigns, card news, and social media content.
If you have the opportunity to attend a graduation or entrance ceremony for family members or acquaintances, capture authentic moments from the scene.
Shooting Points
Students in graduation gowns, new students in school uniforms, close-ups of hands holding bouquets
→ Focus on the emotions within the moment, not just documentation.
Family portraits taken in front of school gates, parents handing bouquets to their children
Natural, unexaggerated expressions such as smiles, excitement, and nervous anticipation
Secure diverse compositions: back views, hand details, bouquet-only shots
Actively use seasonal flowers such as freesia and tulips for bright, spring-like color palettes (Bouquet-only shots placed on benches or desks are especially effective for copy space.)
Apply bright and airy color grading to convey hope and a sense of new beginnings
Be cautious not to expose identifiable information such as school names or logos
2. Local Focus: “Visit Gangwon Year 2026” & Winter Sea Travel
The year 2026 has been designated as the “Visit Gangwon Year,” and large-scale promotional campaigns by local governments are expected. February, which often coincides with the Lunar New Year holiday, is a peak period for domestic travel demand.
Local governments, tourism boards, and travel platforms are actively seeking images that highlight the appeal of off-season yet charming winter destinations. Regions such as Uljin, Donghae, and the greater Gangwon area are expected to see steady demand for visuals centered on winter seas, hot springs, and festivals.
Shooting Points
Festival atmosphere
At events such as the Taebaeksan Snow Festival or the Hongcheon River Ice Fishing Festival:
Capture people cheering while ice fishing, families taking photos in front of snow sculptures—express the energy of an “active winter.”
Uljin’s healing appeal
Winter sea landscapes, hot springs, steaming snow crab dishes—cuts that emphasize seasonal mood
Clean, well-composed scenic shots featuring tourist signboards or landmarks
Drone shots along the coastline are also highly versatile
Precautions
Extreme close-ups of identifiable individuals or isolated close-ups of festival mascots may face limitations due to portrait or property rights. Please exercise special caution during shooting.
3. Medical Theme: Urgent Moments That Save Lives — “Emergency Care”
Interest in health and safety persists year-round, but winter increases the risk of accidents, driving higher demand for medical imagery. Medical institutions, insurance companies, public organizations, and healthcare platforms require realistic yet non-sensational explanatory images that resemble real situations.
Shooting Points
Situation-focused scenes such as emergency rooms, stretchers, medical staff hand movements, and equipment usage
Shoot mainly from behind or in partial cuts so patients’ faces are not identifiable
Avoid excessive depictions of blood or injuries; maintain a level suitable for informational use
Portray modern medical environments with up-to-date equipment and clean spaces
Include human-centered emotional narratives behind emergencies:
a medical professional reassuring a patient by holding their hand, or family members waiting anxiously outside an operating room
Avoid showing real medical equipment brand logos, and consult professional medical staff to ensure accuracy in medical procedures and actions
4. Concept Shoot: Telling a Story Through “Seoul Travel”
Seoul is recognized not merely as a tourist destination but as a city of experiences for both domestic and international visitors. Travelers in 2026 are smart consumers who seamlessly enjoy digital technology alongside traditional culture.
Travel photography is no longer about a single landmark image. There is growing demand for visuals that connect moments into a complete journey, telling the full travel story.
Shooting Points
Plan a continuous narrative from the beginning to the end of the trip
Scenes such as foreign travelers checking restaurant hours on smartphones, calling taxis via mobile apps, or reviewing subway maps are essential to show real travel processes.
Scenes where tradition and technology naturally coexist—
wearing hanbok while using a tablet in a modern café, or checking a smartwatch at a historic palace—are especially popular with overseas buyers.
Secure informational images as well, such as airport kiosk usage or travelers browsing pamphlets at tourist information centers.
5. Sustainability: 2026 Food Trend — “Zero Waste”
The core keyword of 2026 food trends is sustainability. Consumers are no longer purchasing “taste” alone; they are also consuming environmental values.
Shooting Items & Points
Ugly Produce
Shoot imperfectly shaped but fresh fruits and vegetables as standalone subjects to visually communicate the message:
“Imperfect, yet valuable.”
Upcycling Recipes
Capture step-by-step processes where leftover ingredients (bread crusts, vegetable scraps, etc.) are transformed into dishes.
A clean kitchen tone and neat plating are essential.
Food Waste Reduction
Empty plates with no leftovers, reusable storage containers—secure intuitive visuals that represent zero-waste practices.
Prioritize natural light and authenticity over artificial staging.
A sustainable, healthy lifestyle should appear genuine and effortless.
Rights & Submission Guidelines
If submitted content includes recognizable faces, a model release (portrait rights agreement) must be provided.If the content involves locations, objects, animals, or other assets that require ownership, copyright, or property consent, a property release must be submitted accordingly.
Content submitted without the required release documents may be excluded from approval.