February is a great time to prepare for a fresh start with a pounding heart. Cozy weather will get continued, but don’t forget to take care of yourself since fine dust in the air is highly expected.
1. MZ Generation’s ‘High Teen’ · ‘Y2K’ Aesthetic
‘Nordic Aesthetic’, which creates a minimal yet comfortable atmosphere by using neutral colors and natural materials is still valid. However, the new wave of maximalism is coming, centering around the MZ generation who follows the ‘High Teen’ · ‘Y2K’ aesthetic.
MZ generation, a group of a certain age, enjoy restructuring and sharing the Americana from the end of the 1990s to the beginning of the early 2000s. Therefore, the fashion · makeup · lifestyle from the celebrities and movies that dominated that era including Paris Hilton · Lindsay Lohan · Kimora Lee Simmons · 〈Mean Girls〉 · 〈Clueless〉are getting rediscovered.
The people stated above would choose metallic eyeshadows and heavy blushers over ‘natural’ makeup; while keeping their keynote on organizing the interior as well by choosing eye-drawing objects, tableware, and lighting with intense hues and unusual shapes. Capture the vibrant lifestyle of the MZ generation who takes the word ‘unusual’, and ‘unique’ as a compliment.
Requested Images: Images of desserts trending among the MZ generation, including lettering cakes · jelly-ades · donuts. Interior objects such as mobiles · dessert plates · candles with a strong hue create an ‘exotic’ atmosphere.
2. Fourth Industrial Revolution
Almost 250 years have passed since the First Industrial Revolution. The Fourth Industrial Revolution, which is a present progressive, is bringing a ‘hyper-connected society’, ‘virtualization’, and ‘digital conversion’ based on numerous innovative science technologies. The chief of the Technology Strategy Center from the Electronics and Telecommunications Research Institute mentioned that the Fourth Industrial Revolution would bring simultaneous changes to both industry and society. Compose your own images of the Fourth Industrial Revolution that give people food for thought.
Requested Images: Planners · developers · programmers from various age groups. Educational facilities training future IT specialists. Society connected with IT. The light and shade of AI · Big Data · Information Security technology.
3. Increase in the Electricity · Gas · Water Fee
A ‘non-spending challenge’, supported by the intention of reducing meaningless spending is already familiar in our everyday lives. Nevertheless, the shocking amount of increase in public utility fees would accelerate the decline of domestic consumer confidence. 《The results of the Consumer Trend Index in January》, published by the Bank of Korea in 2023 February, support this as well. This situation will add more concern to citizens and business owners of South Korea. Design images that respond to our society’s pending issue(s).
Requested Images: Image of the Electricity · Gas · Water meter and/or bill. Images visually show increased public utility fees by using graph(s) or line(s). People cutting down / planning their spendings.
If your images contain a recognizable face, a model release must be submitted together with the images. In addition, if your images contain a place, an object, pets, or other properties that require consent from ownership, copyright holders, or property rights holders to use them, a property release must be submitted with the images. Not submitting such releases may result in content rejection by the editor.