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Shot Lists for September

  • Writer: TongRo Images
    TongRo Images
  • Jul 23
  • 3 min read

Here are the shot lists for September 2025, reflecting customer requests and the latest trends.


[K-culture]



Netflix content <K-POP DEMON HUNTERS> has recently been gaining substantial attention in the SNS and advertising fields due to its vivid K-pop visual direction and original universe, sensuously blending symbolic settings such as Seoul’s cityscape at night or palace backgrounds for mass appeal and novelty. K-culture content is expanding toward imparting characters and narratives onto K-pop’s distinctive style, with visually-driven direction combined with the urban backdrop of Seoul drawing strong responses.


Plan concepts around images that mix Seoul’s urbanity and traditional elements with the hallmarks of K-pop idol groups brought to life through AI themes.


Planning Points:

  • Background shots leveraging city lights, neon signs, and night views of Seoul

  • Images fusing traditional mood with Y2K-inspired fashion and trendy outfits

  • Modern, stylish interpretations of landmarks such as Seoul’s night skyline, palaces, Namsan, etc.

  • AI imagery that captures the features of K-pop idol groups


Keywords: K-pop, universe production, Seoul background, performance, AI idol, night views, neon lighting, traditional fantasy, grim reaper, Han River, fusion hanbok



[Chuseok (Modern Lifestyle Focus)]



As Chuseok, a traditional holiday, is celebrated in a more diverse range of ways, there’s increased demand for holiday lifestyle images centered on 1–2 person households.

Create both interior shots with neatly arranged traditional elements (gift sets, dessert tables, folding screens, etc.) and modern space compositions that maintain a traditional atmosphere in a contemporary background.


Planning Points:

  • Small holiday tables staged with traditional foods and gift sets as the background

  • Table settings showing the young generation preparing memorial rites or making meal-kit foods for the holidays

  • Scenes of single-person households greeting family via video calls for the holidays

  • Clean-background images with a subtle traditional mood


Keywords: Chuseok, hangwa set, modern living room + folding screen, wrapping cloth gift package, mini ritual implements, solo traditional table, hanok background, simple dessert table, clean holiday background



[Livelihood Assistance / Livelihood Recovery]



With the government’s direct support policies such as livelihood recovery funds and consumption coupons, there is rising demand for imagery of grant receipt and application moments as well as eligible merchant locations.


There is high demand for news and government promotional background images depicting scenes where both users and merchant/small business owners benefit from the assistance. Focus on scenes using consumption coupons in real-life situations.


Planning Points:

  • Citizens holding information leaflets about grants at community centers or banks, expressing relief

  • Checking grants with bank apps on smartphones

  • Moments at convenience store counters where a store owner smiles brightly as a customer presents a consumption coupon

  • Traditional market scenes where a customer and store owner make eye contact and smile after a coupon payment


Keywords: grant application, livelihood recovery, consumption coupon, middle-aged, mobile application, small business owner, self-employed, traditional market, convenience store, franchise, local merchant



[Armed Forces Day]



On the occasion of Armed Forces Day (October 1), plan story-based images that naturally depict soldiers’ everyday and family-centered lives alongside their professional traits.


Images should metaphorically express patriotism as well as vividly capture the on-site realism and characteristics of the profession.


Planning Points:

  • Scenes of soldiers as heads of household dining or conversing with family

  • Soldiers in uniform saluting before the national flag

  • Silhouettes of soldiers on guard duty

  • Images of soldiers participating in disaster or recovery work on site


Keywords: Armed Forces Day, everyday life of soldiers, uniform, military uniform, with family, military, daily life, smiling soldiers, on-site work, salute, national flag, disaster, recovery, uniform in daily life



If your images contain a recognizable face, a model release must be submitted together with the images. In addition, if your images contain a place, an object, pets, or other properties that require consent from ownership, copyright holders, or property rights holders to use them, a property release must be submitted with the images. Not submitting such releases may result in content rejection by the editor.

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