Shot Lists for September
- TongRo Images
- 2 days ago
- 6 min read
September marks the beginning of autumn and is a key period when demand for content increases significantly for autumn marketing campaigns, year-end corporate reports, recruitment materials, and environmental and social awareness campaigns.
Introducing the September 2026 Photo Shooting Request List, featuring trendy keywords and themes designed to inspire photographers and help create commercially valuable content.
[Autumn Lifestyle & Outdoor Activities]
Autumn is one of the most active seasons for outdoor activities. Rather than focusing only on landscapes, it is important to capture people-centered lifestyle scenes with authentic emotions and experiences.
1. MZ Generation’s “Godsaeng Routine” Hiking
Hiking is no longer considered only a hobby for middle-aged and older generations. More people in their 20s and 30s are enjoying hiking as part of their “Godsaeng routine”, wearing lightweight windbreakers and running shoes instead of traditional hiking gear.
(“Godsaeng” is a Korean slang term combining “God” and “life,” referring to a lifestyle focused on self-management, goal setting, productivity, and living a disciplined and meaningful life.)
Beyond exercise, hiking has expanded into an experience-based lifestyle activity that combines SNS photo spots, personal challenges, and local food experiences after hiking.
Shooting Points
Casual hiking scenes enjoyed in suburban mountains with friends or couples, showing a natural and relaxed atmosphere
People enjoying views from mountain peaks or resting points, taking photos or recording vlog content
Everyday consumption moments after hiking, such as visiting cafés, local restaurants, or convenience stores
Stylish yet practical MZ hiking fashion featuring leggings, windbreakers, and running shoes
Solo hiking routines such as listening to music, organizing thoughts, or enjoying personal time
Modern reinterpretations of traditional autumn activities such as visiting family graves or preparing for Chuseok
Recommended Keywords
Godsaeng hiking, MZ hiking trend, summit photo, hiking vlog, hiking fashion
2. Trail Running in Nature
Autumn’s cooler weather encourages more outdoor running activities, increasing interest in running crews and trail races.
Trail running refers to running on natural, unpaved terrain such as mountain paths, forest trails, and dirt roads rather than paved city roads. It offers a different experience from urban running by combining exercise with adventure and nature.
Recently, SNS-based running crew culture has become increasingly popular, where people run together and share their records and experiences.
Please capture dynamic running moments and the sense of challenge in various natural environments.
Shooting Points
Running crews moving together through forests, mountain trails, and natural paths
Dynamic running movements using different terrains such as uphill and downhill sections
Close-up shots of functional gear such as running shoes, windbreakers, and running backpacks
Individual trail runners focused on their performance with natural landscapes in the background
Recommended Keywords
Trail running, running crew, nature running, off-road running, autumn running, trail race, running community
3. Wellness Camping & Car Camping for Rest and Meditation
Recent camping trends are expanding beyond outdoor activities into wellness-focused experiences that help people restore balance between body and mind.
As awareness grows around the positive effects of spending time in nature for stress reduction and emotional recovery, camping is being reinterpreted as a form of healing and relaxation.
Especially during autumn, comfortable temperatures and beautiful natural scenery make wellness camping even more appealing.
Camping content is shifting from action-oriented scenes toward rest, emotional comfort, and recovery. The key is capturing moments where people escape busy urban life and reconnect with their own rhythm.
Shooting Points
Personal time inside a tent using books, laptops, or tablets
Detailed “camterior” scenes decorated with lighting and lifestyle props
Evening relaxation routines with wine and simple meals
Fully styled car camping spaces featuring bedding, lighting, and cozy interiors
Digital detox moments with earphones, books, meditation, and personal relaxation
Recommended Keywords
Wellness camping, autumn camping, car camping mood, healing travel, relaxation in nature
[Loconomy F&B & Seasonal Food]
Ahead of the Chuseok holiday season, F&B content featuring local ingredients and regional stories is gaining attention.
Recently, consumers are looking beyond taste and showing increased interest in products that contain local identity and storytelling. This reflects the growing trend of “Loconomy.”
1. Loconomy Desserts & Seasonal Korean Food
Loconomy is a combination of “Local” and “Economy,” referring to a consumption trend that creates new value based on regional resources and culture.
Food and beverage products using local agricultural ingredients and traditional materials with modern interpretations are becoming competitive content in the market.
During the holiday season, desserts using traditional ingredients, Korean dishes, and regional gift products are expected to receive increased attention.
Please capture F&B content where local identity meets modern aesthetics.
Shooting Points
Modern desserts using autumn ingredients such as chestnuts, dried persimmons, traditional Korean sweets, and black sesame
Contemporary desserts and fusion dishes inspired by traditional Korean food
Detail shots of regional product packaging, gift sets, and branded products
Local café and bakery scenes showing dessert displays, packaging, and takeaway processes
Menu photography combining traditional Korean architecture and modern F&B spaces
Storytelling compositions showing both raw ingredients and finished dishes
Recommended Keywords
Loconomy, local F&B, regional specialties, autumn desserts, Korean desserts, traditional desserts, Korean fusion food, yakgwa dessert, black sesame dessert, Chuseok gifts, local café, F&B brand content
[Business & Industrial Field]
The second half of the year is a major period for corporate reporting, annual planning, recruitment campaigns, and seminar promotions, creating strong demand for business-related images.
1. Youth Employment Reality & the “Resting Youth” Generation
Employment-related challenges are also an important subject to capture.
The term “Resting Youth” refers to young people (ages 15–29) who are neither employed nor actively seeking jobs and respond that they are “just resting.” It is also an official classification used in Korea’s labor statistics.
Images reflecting youth employment issues can be valuable resources for education, recruitment, and public policy campaigns.
Shooting Points
Young people preparing job applications or writing resumes at home using laptops
Watching online career lectures or educational content
Nervous moments before job interviews
Emotional scenes showing the uncertainty between rest and anxiety
Recommended Keywords
Resting youth, job preparation, resume writing, youth unemployment, job search stress
2. Technology-driven Industry (AI & Semiconductors) vs Manufacturing Field
The industrial structure centered around AI and semiconductor technologies continues to expand.
Since Korean industrial scenes are difficult to access, authentic images from these fields have high commercial value.
Shooting Points
Research environments resembling semiconductor clean rooms and developer collaboration scenes
Future-industry visuals such as server rooms and data center management
Manufacturing workers in real factory environments
Realistic labor scenes featuring logistics centers and technical workers
Recommended Keywords
Semiconductor clean room, AI research, data center, manufacturing factory, logistics workers
[Environmental & Social Issues Through September Events]
September includes important awareness days such as Clean Air Day and Social Welfare Day.
Companies and public institutions are increasingly communicating sustainability and social responsibility through ESG campaigns, social contribution activities, and public awareness projects.
1. Clean Air Day (September 7)
Shooting Points
Eco-friendly lifestyle scenes in urban environments (zero-waste stores, reusable cups, reusable containers)
Scenes connecting electric vehicles and charging infrastructure with daily mobility (office workers checking EV charging status before commuting, using smartphone apps to monitor charging)
Smart mobility usage (shared bicycles, electric bicycles, public transportation connections)
Future-oriented eco-friendly city scenes combining clean skies and urban landscapes
Children and families participating in environmental education and nature activities
Recommended Keywords
Clean Air Day, eco-friendly lifestyle, sustainable living, zero waste, EV charging, smart mobility, eco-friendly city, environmental education
2. Social Welfare Day (September 7)
Shooting Points
Intergenerational support scenes helping seniors overcome digital exclusion
(smartphone education, kiosk assistance)
Digital caregiving using AI and technology (smart care devices, health management apps)
Community activities showing social connections among single-person households and elderly people (welfare workers visiting seniors living alone)
Hobby, education, and cultural programs at local welfare centers
Inclusive society scenes featuring people of different ages and abilities
Recommended Keywords
Social welfare, community care, digital care, generation connection, aging society, smart welfare, social connection, inclusive society
3. Railway Day & Chuseok Holiday Travel
Shooting Points
Smart mobility scenes using high-speed trains such as KTX and SRT
(mobile tickets, travel apps)
Changing Chuseok travel culture (young travelers, small suitcases, convenient gift packages)
Productive travel time inside trains (working on laptops, reading books, watching digital content)
Railway travel connected with regional tourism (visiting local attractions and experiencing local culture)
Family travel stories showing different generations meeting and traveling together
Recommended Keywords
Railway travel, KTX travel, smart mobility, Chuseok travel, holiday travel, family reunion, local tourism, sustainable transportation
Copyright & Model Release Notice
If submitted content includes recognizable faces, photographers must provide a model release agreement.
Additionally, if the content includes locations, objects, pets, or other elements requiring ownership, copyright, or property rights permissions, a relevant property release agreement must also be submitted.
Content without the required release documents may be excluded from approval.
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