TongRo-How-to : AI Image Production Guide for Enhancing Content Competitiveness
- TongRo Images
- 4 days ago
- 4 min read
Updated: 3 days ago
In an age where you can get high-quality images in seconds with AI, what's important now is the ability to plan content that can effectively visualize your ideas. AI-generated images with a high-utility concept can give you a strong competitive edge in advertising and marketing.
In this Tongro Academy guide, we'll introduce you to directions for creating highly marketable AI images and methods for producing creative, immediately applicable content.
Category-Specific Content Creation Guide
Let's take a closer look at the category-specific strategies for creating competitive content in the age of AI.
Editorial: The Balance of Timeliness and Ethics
AI images are an effective tool for communicating timely topics in news and articles. They are revolutionizing the editorial field with their speed, cost-effectiveness, and originality. When an urgent news story or press release makes it difficult to show the actual scene, you can use an AI image to reconstruct the context of the event.
AI images also help you visualize complex data or abstract concepts to improve understanding. They are excellent at conveying powerful messages by using symbolic images to represent social issues like environmental pollution.
Most importantly, you must adhere to ethical standards. When creating images for news reports, be careful not to use trademarks, specific buildings, celebrities, or copyrighted works without permission. The value of an AI image is at its highest when it's based on factual information.
People: Creating Characters with Identity and Narrative
With the advancement of AI technology, anyone can easily create simple, face-focused images of people, which has lowered their competitiveness. The key to AI images of people is now to capture identity and narrative.
When creating these images, it's important to build rich characters by focusing on personalization and diversity and by concretely defining the person's profession, actions, and surrounding environment. You can get more realistic and appealing results by clearly expressing their facial expressions, gaze, posture, and emotions, and by reflecting a specific cultural background, such as being Korean or in their 20s. It is essential to go beyond the result itself and use image editing programs to correct noise and incongruities in skin texture, body parts, and facial features. This post-production process is necessary to improve quality.
Ultimately, an AI image becomes competitive when it combines a high-quality finish with a narrative and identity that goes beyond a simple facial reproduction.
Objects: The Fusion of Texture and Creative Ideas
Object images are the most basic and versatile material in advertising and design. When using AI to create object images, the most important things are the overall image components like texture, color tone, and lighting, and, above all, how you express the material of the object itself.
Detailed staging that fits the concept can elevate an image beyond a simple object photo. For example, even when you're working in a popular stock image category like education, beauty, or business, you need to reinterpret the object by reflecting trendy sensibilities and adding design elements rather than simply reproducing common images.
AI can realistically express various textures and materials as well as create objects that don't exist in reality. Therefore, creators can make object images that are fresh and relatable to viewers by combining realistic details with a creative reinterpretation.
Interiors: The Harmony of Minimalism and Detail
The AI-generated interior images that are most popular have a modern and minimal style. This is not just a reflection of trends, but also a practical approach that compensates for AI's limitations in perfectly reproducing the physical logic of complex spaces (e.g., shadows, reflections, perspective).
However, minimalism doesn't mean an "empty space." By appropriately using natural material props, trendy objects, seasonal decorations, natural lighting, and a mood that comes from the indoor lighting, a space can expand beyond a simple background and become a living stage with a story.
The key to competitive interior images is high resolution that remains clear when enlarged, realistic texture, and a trendy sensibility. The utility is even higher when the scene includes a specific context, such as a Korean apartment interior or a building design.
Additionally, commercial spaces like cafes, restaurants, and spas have great potential for marketing and branding, while scenes that reflect seasonality, such as Christmas or spring/fall/winter interiors, are in high demand. On the other hand, old or classic styles are relatively less popular.
The key to success for AI interior images is to base them on a modern and minimal style, but to add trends, details, and context to go beyond a repetitive style and tell a story.
Food: Reflecting Recipes and Lifestyles
Food images that reflect both the recipe and the lifestyle have recently become more popular than images that simply show the menu. This is because consumers value the experience of enjoying food more than the food itself.
When you create images with AI, you can greatly expand their use by reflecting the cooking process, ingredient preparation, and various plating and table settings. Styling with a specific concept is a core element that boosts the image's competitiveness.
You can also improve the quality and value of an image by appropriately using seasonal ingredients, national food cultures, minimal backgrounds, and trendy props.
AI images are evolving quickly. What's important now is your ability to plan content and work creatively by using the endless possibilities AI provides. Instead of sticking with repetitive expressions, use AI's strengths to create your own unique style and ideas.