Humanity's view of nature has changed over time from a living space of mysterious beings with secret powers to a space to conquer and a place of life that we borrow from future generations.
Art, along with history, has served as a marker for this shift in values. So, what does the "new naturalism" tell us, and what insights can we gain from it?
This article will expand on the concepts and elements of new naturalism, briefly introduced in the 2025 Visual Design Trend Report, and examine how to practically apply their features to your content.
[The background of New Naturalism]
To understand New Naturalism, it is important to pay attention to how it expands by focusing on which elements of nature. New Naturalism, a concept that emerged with an interest in "living together even if it's a little uncomfortable" and sustainability, includes clothing made from recycled and eco-friendly materials, food and beverage takeout using multiple containers, eco-friendly construction materials that do not release environmental hormones, and plogging.
[Elements of New Naturalism]
As mentioned above, seeking the beauty and comfort that nature itself brings rather than shrewd perfection, New Naturism tends to construct visual imagery with minimal processing of natural elements, such as soil, terracotta (unglazed clay), and living pieces of grain.
In interior design, additional fossils or Taxidermies are added that can convey the concepts of nature and time, which also have implications in that they are composed of parts of the whole being in harmony with the surrounding furniture or plants rather than functioning as visual points.
[Our Suggestion]
What approach should be taken to the new nationalism into practical and trendy stock content, which is expected to affect various aspects of the industry? Here are the insights that TongRo Images suggests.
First of all, the color of the content should be composed mainly of warm and deep colors by referring to the color palette released by PANTONE along with Mocha Moose, which was announced as the color of 2025. In addition, it is necessary to consider ways to secure enough space on the screen so that viewers can feel "elegant comfort" in the content, and to add beautiful textures of nature when it comes to to props and subjects.
Today, why don't you go outside and find inspiration to express your new naturalism?
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