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Trend Insight: Athleisure Lifestyle

Instagram posts with the hashtag #workoutoftheday are no longer for the professionals, just like the leggings. This lifestyle even coined the term ‘Athleisure’; which recently got included in the Merriam-Webster dictionary. This special feature will cover this phenomenon by dividing it into three necessities of life and sharing interesting details that could help your next stock image planning.

[Athleisure Lifestyle: 衣]

The duumvirate of South Korean Athleisure brands, ‘Xexymix’ and ‘Andar’ is ongoing with their constant growth, including repeatedly breaking their own sales for many years in a row. Furthermore, as we can see from 〈A Pilot Study for the Development of Athleisure Leggings for 20’s Women〉, leggings are expanding their own territory with the flow of ‘hybrid fashion’ and ‘new sportism’ – which breaks the borders among sportswear, everyday wear, and even business wear.

Therefore, the range of Athleisure lifestyle we can express through stock image would be large-scale. People of various age groups and genders working out wearing fashionable sportswear made with assorted materials and colors that match the seasons, or pursuing their everyday lives could be a great example.

[Athleisure Lifestyle: 食]

A weight loss journey filled with boring salads and chicken breasts boiled to dry is very much antiquated. The Food industry is releasing new convenience food items filled with creative ideas for people who are willing to lose weight and satisfy their need to enjoy food with flavors at the same time, including a bowl of brown rice cooked with ‘Konjac rice’, or a burrito made out of whole grain wheat or tofu skin. Additionally, check out the ‘zero sugar’ trend to cultivate the multi-dimensional, delightful side of the Athleisure lifestyle.

Yet, considering the World Health Organization's (WHO) advice on taking alternative sweeteners for a long period of time and the danger of an extreme diet for weight loss would help you to create stock images with depth.

[Athleisure Lifestyle: 住]

Lastly, what could be the best way to portray the Athleisure lifestyle from the space’s point of view? A house, for example, start with the props such as a yoga mat or dumbbell that are required for a home workout and expand it to the images of people working out with those while either watching a workout video online or checking their health condition with smart devices. For more, plan for the photoshoot by renting a place such as a gym to create a scene of a person working out while getting help from a professional personal fitness trainer or two people jogging along the riverside.

If your images contain a recognizable face, a model release must be submitted together with the images. In addition, if your images contain a place, an object, pets, or other properties that require consent from ownership, copyright holders, or property rights holders to use them, a property release must be submitted with the images. Not submitting such releases may result in content rejection by the editor.


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