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Trend Report: Old Money Look and Stealth Luxury


‘Old money’ signifies a social class with wealth, based on history and tradition. Since their lives are closer to social norms and manners, they have presented a sense of appropriate fashion at different times, places, and occasions. Among them, Jacqueline B. Kennedy and Diana, Princess of Wales are the most-mentioned icons for their timeless sense of fashion.

‘Old Money Look’ is a fashion trend inspired by them and it has been constantly mentioned since early 2023. This trend is comparable with the Preppy look when it comes to the fact that they love attire from designer brands with European or American cultural heritage such as Hermès, Ralph Lauren, and Brooks Brothers, however, the Old Money Look seeks more mature charm.


Old Money Look also shares the component ‘moderate chic’ with ‘Stealth Luxury’ as well. ‘Stealth Luxury’ is the opposite of a ‘hypebeast’ trend that dominated the fashion trend of 2010s. Rather than characterizing itself by displaying logos from high-priced street brands including Fear of God, Supreme, and A Bathing Ape upfront to show off their wealth as ‘New Money’, it actively puts its effort into hiding the elements that identify the brand. Its stealthiness comes from traditional, high-priced materials: cashmere, wool, leather, and linen for example.

In conclusion, the ‘Old Money Look’ and ‘Stealth Luxury’ trend’s main point is to display their detailed, delicate chic instead of catching people’s eye with bold colors and/or patterns. Put these aspects of new trends to create content that people can relate to.


In conclusion, the ‘Old Money Look’ and ‘Stealth Luxury’ trend’s main point is to display their detailed, delicate chic instead of catching people’s eye with bold colors and/or patterns. Put these aspects of new trends to create content that people can relate to.

Starting from the fashion perspective, combine clothes and accessories with classic designs as well as leather boots, woolen coats, polo shirts, and chino pants to depict people with elegance even in casual circumstances. Moreover, family members having a relaxing time both in urban and suburban areas could be a great way to show the characteristics of Old Money Look on various age groups.



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