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Food Lifestyle Trend Report

The FoodTech industry has been expanding for more than a decade, regardless of the ongoing recession. A seminar held in November of 2023 under the title of ‘Revitalization Strategies and Policy Directions for Care Food’ also was on the extension of it.

Notable points from this seminar can be divided into three big parts: the rapid growth of the market due to South Korean society’s multi-level changes, non-established terminology, and peculiar food ingredients and recipes. Focusing on these points will help you grasp both the FoodTech industries and lifestyle trends.


[Multi-Level Changes of South Korean Society]

The growth of the FoodTech industry in South Korea is based on various social phenomena: including South Korea entering an era of super-aged society, the spread of chronic diseases, and the increase of vegetarian and/or single-person households. These phenomena being simultaneously interlocked called for a new type of food culture and the food industry responded fairly without delay. However, it is still quite too far to reach the solid stage yet, especially at the institutional level.


[Non-Established Terminology]

 Therefore, terms for functional food are now overrunning as numerous panels pointed out. Food for elders who are having trouble with ingestion and digestion, food for patients with chronic diseases, and food for consumers who want to take care of not only “physical health but also mental health” are called somewhere in between ‘Care Food’, ‘Medical Food’, ‘Health-Oriented Food’, or ‘Health & Wellness Food’.


[How to Capture South Korea’s New Food Lifestyle]

 Then what would be the best approach to capture the food lifestyle stated before? One is looking into this phenomenon with a macroscopic view; plan a series of images that show South Korea entering an era of super-aged society, the spread of chronic diseases, and the increase of vegetarian and/or single-person households.

 Additionally, creating and styling food that is getting more and more attention for its nutritional value such as rice cooked with brown grains or cooked vegetables could be a great idea. Make sure to emphasize the trending keywords along the lines of low GI, low fat, and high protein! Paring them with diverse types of people will help to add needed details as well. Let your creativity bloom through your critical viewpoint on this new food lifestyle trend.


 

References (Korean)


1.   Entering Into a Super-Aging Society In 2025, Consensus on Revitalizing the Care Food Industry... What Are the Thoughts of the Government, Academia, Consumers, And Food Companies?

2.    The Difference Between MediFood and CareFood

3.   The Care Food Market Has Grown from 700 Billion to 12 Trillion in Seven Years Due to the Aging Population

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