Shot Lists for August

At the height of summer, August has arrived. As the peak vacation season winds down and preparations for autumn begin, demand for content across various fields—including domestic travel, investment and lifestyle, and fashion trends—rapidly increases. With just a slight shift in perspective, August’s themes can feel entirely new. Check out the essential shooting request list right now.

[New Landmarks] Emerging Domestic Travel Destinations

Some cities now offer clear reasons to visit. Chuncheon, Yeosu, and Gangneung have long been popular tourist destinations, but recently, they have been evolving with new spots centered around stay-based content, nightscapes, and local experiences. Move beyond the typical landmark shots and capture “the new face of these cities today.”

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1. Chuncheon – A New Sensibility in the Lakeside City

With the addition of experiential and cultural spaces such as Legoland Korea, Samaksan Lake Cable Car, Soyanggang Skywalk, Soyang Art Circle, and Geunhwa Riverside Cultural Plaza Forest, Chuncheon’s content landscape is changing. In particular, Soyang Art Circle—an artistic space along the Soyang River—has emerged as a new hotspot for emotional and aesthetic photography.

Shooting Points

• Samaksan Cable Car with a panoramic view of Uiam Lake

• Soyanggang Skywalk and riverside scenery

• Compositions combining Soyang Art Circle sculptures with the Soyang River

• Riverside walking scenes (couples, families, people with pets)

• Day and night views of Legoland integrated with the surrounding environment

Recommended Keywords

Chuncheon, lakeside city, Soyanggang Skywalk, Samaksan Cable Car, Soyang Art Circle, Legoland, waterfront park, night view, Chuncheon travel

Tip

Actively utilize the open scenery and reflections unique to a lakeside city. Since Soyang Art Circle offers very different moods during the day and night, capturing both golden hour and nighttime shots will increase usability.

2. Yeosu – The Romantic City, Redefined

Recently, Yeosu has been rewriting its image with the rise of new, content-driven landmarks. Emerging tourism axes—such as the drone light show at Soho Dongdong Bridge, U-World Luge Theme Park, sunrise and sunset at Baekpo Breakwater, and Hwayang Complex Tourism Zone—are redefining the city.

Shooting Points

• Nightscape of Soho Dongdong Bridge with media art and lighting along the coastal walkway

• Lifestyle leisure scenes at Ungcheon Waterfront Park (beach, lawns, café streets)

• Cliffside ocean views and experiential photo spots at Yeosu Art Land and Skywalk

• Coastal drive shots from Dolsan Bridge toward Hyangiram (cars + sea + sunset)

• Golden hour views combining Dolsan Cable Car with harbor night scenery

• Emotional alley snapshots at Gosodong Mural Village with ocean views

Recommended Keywords

Yeosu, Soho Dongdong Bridge, Ungcheon Waterfront Park, Yeosu Art Land, Skywalk, Dolsan Bridge, Yeosu night view, coastal drive, emotional travel, South Sea

Tip

Move away from traditional spots like Odongdo and Hyangiram, and focus on new hotspots that combine “lifestyle + experiential + nightscape content.” These are far more versatile for editorial, SNS, and blog content.

3. Gangneung – Sea + Emotion + Experience

With the integrated tour pass “Gangneung Pass” in operation, Gangneung is currently at peak content demand. Capture the city’s unique sensibility by focusing on emerging spots like Anbandegi, Wolhwa Street, and Sageunjin Beach.

Shooting Points

• Anbandegi: highland cabbage fields (1,100m altitude), sea of clouds, sunrise, and the Milky Way

• Wolhwa Street: emotional walking path on a former railway site and night market food scenes

• Sageunjin Beach: pastel-toned breakwater with clear blue water for “perfect shot” compositions

• Heonhwa-ro: scenic coastal drive route along the sea

• Activities: action shots of rail bikes, scuba diving, and more

Recommended KeywordsGangneung, Anbandegi, Wolhwa Street, Sageunjin Beach, pastel breakwater, Gangneung Pass, Heonhwa-ro

TipIn Gangneung, “course-based photo sets” perform better than single landmarks. Combine sea, cafés, and activities into a storytelling set for stronger competitiveness.

[Seafood Fillet Products] Convenience is the Trend

As single-person households grow and the meal kit market expands, food consumption patterns are changing. For fish in particular—where preparation can be cumbersome—fillet (boneless) products have become a key consumer preference.

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Shooting Points

• Fish fillets (croaker, yellow corvina, mackerel, Spanish mackerel): vacuum-packed or clean white flesh close-ups

• Unboxing scenes of meal kits or packaged side dishes

• Dynamic cooking scenes (pan-frying, steaming)

• Neatly plated home meals (single-serving and family settings)

Recommended Keywords

Fish fillet, boneless fish, corvina fillet, croaker, convenient seafood, processed fish, meal kit, home meal

Tip

Rather than raw ingredient shots, story-driven sequences (cooking process → finished dish) yield higher conversion rates. Use clean white or wooden tableware with natural lighting.

[MZ Generation Investment Trends] Investing as a Daily Routine

Korea’s ETF market has grown to hundreds of trillions of won, with the financial asset share of the MZ generation steadily increasing. With the rise of mobile trading platforms (MTS), “daily investing” has become part of everyday life. Content reflecting the natural investment behaviors of people in their 20s and 30s is in demand.

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Shooting Points

• Close-up of a young adult checking an investment app beside a morning coffee

• Commuter on the subway reviewing an ETF portfolio with earphones

• Writing financial goals (e.g., “₩500,000 monthly ETF investment”) in a planner

• Focused expressions while viewing stock apps in English

• Multitasking screens showing exchange rate apps and overseas stock apps

• Office worker in their 30s checking investments during lunch break

• A desk setup with investment books, notes, smartphone, and coffee

Recommended Keywords

ETF investing, stock routine, MZ finance, overseas stocks, retail investors, female investors, single household, small investments

Tip

Focus on casual, smartphone-centered daily scenes. Calm backgrounds in white, beige, and green tones with natural expressions are key.

[Vintage Fashion Trends] Reinterpreting Classics

In an age of AI and digital excess, people are returning to analog, classic, and fundamental values. Modern vintage trends go beyond simple retro styles—they reinterpret the past with a contemporary language.

Shooting Points

• Grandpacore: check shirts + wide slacks + loafers in everyday urban snapshots

• Layered knit vest looks in antique-style cafés or study rooms

• Close-up portraits highlighting lace collar details with soft window light

• Granolacore: relaxed outdoor scenes in linen shirts under warm sunlight

Recommended Keywords

Vintage fashion, grandpacore, poetcore, granolacore, dirtycore, classic look, layering, natural look, outdoor aesthetic, faded denim, sustainable fashion

Tip

Capture the narrative of “the value of time-worn objects” rather than perfection. Natural, lived-in styling is far more versatile than overly staged looks.

If submitted content includes identifiable faces, a model release must be provided. Additionally, if the content includes locations, objects, or pets that require ownership, copyright, or property rights clearance, a property release must also be submitted. Submissions without the required documentation may be excluded from approval.