Shot Lists for July

As the height of summer approaches, July is just around the corner. It marks the peak of the vacation season and a time when demand for timely content across food, eco-friendly lifestyles, sports, and more surges dramatically. Even recurring themes can feel entirely new with just a slight twist reflecting this year’s trends. Here is the must-capture shoot request list for July 2026.

[Top Travel Destinations in July]

Travel content targeting peak July demand remains a consistently sought-after theme every year. This year, go beyond simple destination highlights and focus on capturing the “natural moments” experienced by real travelers.

1. Overseas Destinations – Japan & Vietnam

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Japan – The Most Relatable Travel Content

Japan continues to be the most accessible and familiar overseas destination for Korean travelers. In cities like Tokyo, Osaka, and Fukuoka—ideal for short trips—“everyday moments” often have higher usability than typical tourist attractions.

Shooting Points

• Natural walking scenes of friends or couples in alleys

• Everyday travel moments: convenience stores, trains, street food

• Casual shopping moments with bags in hand

• Lived-in, local-feeling cityscapes rather than tourist spots

• Vlog-style, natural perspectives

Suggested KeywordsJapan travel, Tokyo, Osaka, Fukuoka, vlog, everyday travel, alley, convenience store, train, shopping, travel mood

TipCapture the perspective of a “temporary local” rather than a tourist.

Vietnam – Premium Family Resort Destinations (Nha Trang & Phu Quoc)

Vietnam remains a top destination for family travelers. In July, Nha Trang and Phu Quoc are especially popular due to stable weather and excellent resort environments. Focus on relaxed, premium experiences like villas, infinity pools, breakfast, spa treatments, and ocean views.

Shooting Points

• Families relaxing at resorts

• Infinity pools, villas, ocean views

• Premium experiences: breakfast, massage, spa

• Warm 분위기 of multi-generational family trips

• Local food and night market experiences

Suggested KeywordsVietnam travel, Nha Trang, Phu Quoc, family trip, resort, villa, infinity pool, relaxation, breakfast, spa

TipFocus on emotional family interactions to expand usability into lifestyle content.

2. Domestic Destinations – Trendy Beaches & Healing Valleys

Domestic travel remains steady, but due to content saturation, differentiation through mood and storytelling is key.

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Yangyang & Goseong – Trendy Beach Vibes

These areas represent a youthful and free-spirited lifestyle combining surfing, cafés, and coastal drives.

Shooting Points

• Walking with a surfboard

• Relaxing in ocean-view cafés

• Coastal drives and walks

• Nature + Gen Z lifestyle

• Workation lifestyle

Suggested KeywordsYangyang, Goseong, surfing, beach, café, drive, trendy, Gen Z, vacation

TipFocus on lifestyle moments with the ocean as a backdrop rather than just water activities.

Muju & Taebaek – Forest & Valley Healing (“Forest Stay”)

These destinations are gaining popularity as “cool summer escapes” without tropical nights.

Shooting Points

• Feet dipped in valley water

• Minimal camping in the forest

• Quiet walks and rest

• Eco-friendly, slow lifestyle

• Natural light, calm compositions

Suggested KeywordsMuju, Taebaek, valley, forest, camping, healing, eco, slow life

TipEmphasize atmosphere over people to broaden usage into wellness and environmental content.

[Preparing for Chobok 2026: Capturing Coolness & Vitality]

During the Chobok season, content that conveys both “replenishing energy” and “enduring summer heat” performs well.

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1. Health Foods – Tradition Meets Modernity

Shooting Points

• Boiling hot samgyetang in a pot

• Close-up of lifting a chicken drumstick

• Grilled eel with rising smoke

• Wrapping ssam with hands

• Fusion dishes (abalone pasta, duck salad)

KeywordsChobok, samgyetang, grilled eel, health food, summer food, Korean cuisine

TipFocus on dynamic cooking processes and motion rather than static food shots.

2. Fruits & Hwachae – Visual Refreshment

Shooting Points

• Sliced watermelon and fruit arrangements

• Child biting into watermelon with a smile

• Watermelon hwachae

• Fruits in transparent bowls

• Washing fruits

KeywordsWatermelon, hwachae, summer fruits, refreshing, ice, peach, plum

TipUse condensation and frost effects to enhance freshness and coolness.

3. Beating the Heat – Summer Lifestyle

Shooting Points

• Relaxing indoors with air conditioning

• Reading on linen bedding

• Cooling items (neck fan, cooling patches)

• Pets on cooling mats

• Water play scenes

KeywordsHomecation, summer rest, cooling, fan, air conditioner, pets

TipMaintain a bright, clean tone to emphasize a “comfortable summer.”

[A Step for the Planet: Plastic-Free]

With July 3rd being “International Plastic Bag Free Day,” eco-friendly and zero-waste content is gaining attention.

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1. Plastic Alternatives

Shooting Points

• Shopping with eco bags or net bags

• Carrying paper bags

• Using reusable containers

• Organized grocery scenes

KeywordsPlastic-free, eco bag, reusable, sustainability

TipHighlight textures using natural light and bright backgrounds.

2. Zero-Waste Lifestyle

Shooting Points

• Putting vegetables into personal bags

• Natural exchanges at traditional markets

• Paper-based packaging in unboxing

• Solid soap and shampoo bars

• Using tumblers

KeywordsZero waste, eco lifestyle, market, reusable, tumbler

TipCapture natural, everyday eco practices.

[Dynamic K-Sport: Jokgu]

Jokgu is a uniquely Korean sport with strong community roots, but lacks refined, practical imagery. High-quality visuals capturing both action and teamwork are in demand.

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1. Dynamic Action

Shooting Points

• Mid-air kicking moments

• Close-up of ball contact

• Diving defensive plays

• Dust and friction effects

• Net and ball compositions

• Sunlit emotional net shots

KeywordsJokgu, action, sports, kicking, dynamic, team sports

TipSpeed is conveyed through composition—use low angles and bold framing.

2. Teamwork & Connection

Shooting Points

• Celebrations and high-fives

• Strategy discussions near the net

• Sweat and focused expressions

• Post-game handshakes

• Smiles and encouragement

KeywordsJokgu, teamwork, friendship, sportsmanship

TipHuman connection adds versatility for corporate and community content.

[Submission Guidelines]

If your submitted content includes identifiable faces, a model release form must be provided. Additionally, if the content involves locations, objects, or pets requiring ownership or copyright permissions, a property release form must also be submitted. Failure to provide these documents may result in rejection.